Plan Your Project with Your Software
WHAT COULD BE MORE COMPLICATED THAN SELLING EYEGLASSES ONLINE?
In an online store, you can't try the product on - to see if the shape of the frames fit and if the lenses are correctly selected. It turns out that you can sell optics just as well as any clothes. We made sure of that through our work on the Luxoptics project. The company turned to us for help in updating the site. After all, it is often the complicated navigation in the online store and the inability to make an online order that leads to a loss of customers.
This made it possible to display up-to-date information on stocks, offer addresses of the nearest optometrists with the goods to a specific customer, and group delivery methods depending on the set of goods in the cart and the city where the order should be sent.
Just a couple of clicks and the customer sees an assortment of products at the nearest optician.
“The Luxoptika project is quite an interesting and at the same time architecturally challenging project. Our team faced the challenge of realizing the expectations clearly described in the documentation under the conditions of rapidly changing circumstances. Thanks to the well-coordinated work of the development team, close communication with the client at all levels of management and the 1C department team, we were able to achieve a worthy result and laid a strong foundation for further scaling of the project,” says AniArt project manager Yulia Plashenko.
In an online store, you can't try the product on - to see if the shape of the frames fit and if the lenses are correctly selected. It turns out that you can sell optics just as well as any clothes. We made sure of that through our work on the Luxoptics project. The company turned to us for help in updating the site. After all, it is often the complicated navigation in the online store and the inability to make an online order that leads to a loss of customers.
ABOUT THE CLIENT
Luxoptika is the largest network of optics with 186 branches all over Ukraine, 365 specialists in various branches of ophthalmology, as well as 3000 items of own products. With such a scale it is very important to synchronize offline and online sales channels, as well as to provide the possibility of fast and comfortable online shopping in any city.
Challenges
Thanks to the efforts of AniArt-world.com, the tasks without which the Luxoptics business would not have been able to develop further were realized.
Task #1. Full integration of the ERP system: synchronization of balances and orders
At the beginning of 2018 Luxoptika was faced with the fact that their online store, as the main online sales channel, no longer met the demands of the market and business requirements. The previous implementation of the project did not allow structuring the information received from 1C. The Luxoptics team was forced to work in multiple workspaces, which entailed a great deal of manual labor, the desynchronization of information, and the complexity of making changes to the database. This resulted in customers not having access to up-to-date information on the site.
In addition, the company did not have the ability to scale the project, even though the company's growth rate already required it. Even a small stream of customers (up to 100 users at a time) made the site unstable, making the checkout process difficult and increasing the bounce rate.
Due to the steady growth of the online sales channel, we were faced with the task of creating a high-quality online resource with the ability to scale the project and increase sales growth. To form the architecture of the new project we had to thoroughly study the problems of the existing resource and identify scenarios of userbehavior. The solution was to integrate the ERP system. A new system of interaction between the ERP and the site based on Bitrix products was developed, allowing the buyer to see the actual information on the site.
The key task during the development was to show the buyer a list of products with the actual quantity of stock at each point of sale at a particular time, also taking into account the location of the user. It wouldn't have been a problem if not for one thing. One item could contain up to 2600 trade offers and the price of some positions was dynamic depending on the number of items added to the cart. Based on the residual quantity of all trade offers in the cart we showed the customer the available ways of delivery during checkout, which helped optimize the logistic costs for our customer - says Julia Plashenko, AniArt-world.com project manager.
Task № 2. To upgrade the site and the architecture of
the project, ensuring its stable operation in conditions of high loads. Increase of online sales and improvement of the user experience were the main reasons that pushed Luxoptika to update the website and its architecture.
The AniArt-world.com team worked on the architecture of the project, forming four separate catalogs with products, eliminating the duplication of properties for a large number of trade offerings.
Task № 3. Create a system of filtering About peak loads
and testing architecture for the online store INTERTOP we told in our case. How to transfer successful practices from offline to online. Integration of an internet store with ERP and CRM.by marketing properties. We linked all the information for the user with his location.
Due to the specifics of their product, the Luxoptics business is focused mainly on offline sales so we developed a functionality to determine the location of each user on the site.
Challenges
Thanks to the efforts of AniArt-world.com, the tasks without which the Luxoptics business would not have been able to develop further were realized.
Task #1. Full integration of the ERP system: synchronization of balances and orders
At the beginning of 2018 Luxoptika was faced with the fact that their online store, as the main online sales channel, no longer met the demands of the market and business requirements. The previous implementation of the project did not allow structuring the information received from 1C. The Luxoptics team was forced to work in multiple workspaces, which entailed a great deal of manual labor, the desynchronization of information, and the complexity of making changes to the database. This resulted in customers not having access to up-to-date information on the site.
In addition, the company did not have the ability to scale the project, even though the company's growth rate already required it. Even a small stream of customers (up to 100 users at a time) made the site unstable, making the checkout process difficult and increasing the bounce rate.
Due to the steady growth of the online sales channel, we were faced with the task of creating a high-quality online resource with the ability to scale the project and increase sales growth. To form the architecture of the new project we had to thoroughly study the problems of the existing resource and identify scenarios of userbehavior. The solution was to integrate the ERP system. A new system of interaction between the ERP and the site based on Bitrix products was developed, allowing the buyer to see the actual information on the site.
The key task during the development was to show the buyer a list of products with the actual quantity of stock at each point of sale at a particular time, also taking into account the location of the user. It wouldn't have been a problem if not for one thing. One item could contain up to 2600 trade offers and the price of some positions was dynamic depending on the number of items added to the cart. Based on the residual quantity of all trade offers in the cart we showed the customer the available ways of delivery during checkout, which helped optimize the logistic costs for our customer - says Julia Plashenko, AniArt-world.com project manager.
Task № 2. To upgrade the site and the architecture of
the project, ensuring its stable operation in conditions of high loads. Increase of online sales and improvement of the user experience were the main reasons that pushed Luxoptika to update the website and its architecture.
The AniArt-world.com team worked on the architecture of the project, forming four separate catalogs with products, eliminating the duplication of properties for a large number of trade offerings.
Task № 3. Create a system of filtering About peak loads
and testing architecture for the online store INTERTOP we told in our case. How to transfer successful practices from offline to online. Integration of an internet store with ERP and CRM.by marketing properties. We linked all the information for the user with his location.
Due to the specifics of their product, the Luxoptics business is focused mainly on offline sales so we developed a functionality to determine the location of each user on the site.
This made it possible to display up-to-date information on stocks, offer addresses of the nearest optometrists with the goods to a specific customer, and group delivery methods depending on the set of goods in the cart and the city where the order should be sent.
Just a couple of clicks and the customer sees an assortment of products at the nearest optician.
CUSTOMER COMMUNICATIONS
The success of each project depends to a large extent on the quality of communication between the product owner and the development team. In the case of Luxoptika's project, the customer was fully involved in the project and initially formed clear business requirements.
«Luxoptika accompanied the development team at all
stages»
The first stage was an in-depth analysis of the company's
previous website, which allowed to define further development tasks. On the basis of the information received, the basic criteria for the acceptance of basic functionality were formed. The entire development phase was divided into sprints, which facilitated the
interaction within the team. Together with the Luxoptics team, each iteration we conducted a cross-section on the results of the
previous period.
It's hard to reduce all the risks to zero, but it allowed us to
minimize them as much as possible in the face of constant change.
RESULTS
During the work on the project "Luxoptics" we have managed: to synchronize correctly the site with enterprise resource management system (ERP), set up the exchange process with 1C, make the online resource stable under heavy loads, as well as configure personalization for users depending on their location.
The Luxoptics project is quite interesting and at the same time architecturally challenging. Our team was faced with the challenge of realizing the expectations clearly described in the documentation, in conditions of rapidly changing circumstances.
Thanks to the coordinated work of the development team, close communication with the client at all levels of management and the team of the 1C department we were able to achieve a decent result and laid a strong foundation for further scaling of the project says AniArt-world.com project manager Yulia Plashenko.
The success of each project depends to a large extent on the quality of communication between the product owner and the development team. In the case of Luxoptika's project, the customer was fully involved in the project and initially formed clear business requirements.
«Luxoptika accompanied the development team at all
stages»
The first stage was an in-depth analysis of the company's
previous website, which allowed to define further development tasks. On the basis of the information received, the basic criteria for the acceptance of basic functionality were formed. The entire development phase was divided into sprints, which facilitated the
interaction within the team. Together with the Luxoptics team, each iteration we conducted a cross-section on the results of the
previous period.
It's hard to reduce all the risks to zero, but it allowed us to
minimize them as much as possible in the face of constant change.
RESULTS
During the work on the project "Luxoptics" we have managed: to synchronize correctly the site with enterprise resource management system (ERP), set up the exchange process with 1C, make the online resource stable under heavy loads, as well as configure personalization for users depending on their location.
The Luxoptics project is quite interesting and at the same time architecturally challenging. Our team was faced with the challenge of realizing the expectations clearly described in the documentation, in conditions of rapidly changing circumstances.
Thanks to the coordinated work of the development team, close communication with the client at all levels of management and the team of the 1C department we were able to achieve a decent result and laid a strong foundation for further scaling of the project says AniArt-world.com project manager Yulia Plashenko.
“The Luxoptika project is quite an interesting and at the same time architecturally challenging project. Our team faced the challenge of realizing the expectations clearly described in the documentation under the conditions of rapidly changing circumstances. Thanks to the well-coordinated work of the development team, close communication with the client at all levels of management and the 1C department team, we were able to achieve a worthy result and laid a strong foundation for further scaling of the project,” says AniArt project manager Yulia Plashenko.
