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MTI is a leading multivendor distributor of hi-tech products on the Ukrainian market. Among the key business areas is the sale of technology through a dealer network.
AniArt is a leader in realization of large-scale projects for B2B and B2C trade and other business directions. Among the clients are Intertop.ua, Tous, Maxi.az, CAN School, Luxoptika, SOVA and others.
AniArt is a leader in realization of large-scale projects for B2B and B2C trade and other business directions. Among the clients are Intertop.ua, Tous, Maxi.az, CAN School, Luxoptika, SOVA and others.
Colleagues, the AniArt team is here. Today we are going to tell you about our case of cooperation with the largest distributor in Ukraine, which, we are sure, does not need to be introduced - MTI.
The company has been on the distribution market for 31 years, 120+ product categories in constant work, among the partners are the world's top brands including Samsung, Sony, Canon, IBM, Asus and others.
Recently, the company faced the need to increase the efficiency of interaction with its counterparties.
This situation arises when the number of business partners grows rapidly. As of today, 800+ suppliers and manufacturers are already cooperating with MTI.
The company has been on the distribution market for 31 years, 120+ product categories in constant work, among the partners are the world's top brands including Samsung, Sony, Canon, IBM, Asus and others.
Recently, the company faced the need to increase the efficiency of interaction with its counterparties.
This situation arises when the number of business partners grows rapidly. As of today, 800+ suppliers and manufacturers are already cooperating with MTI.
Here we would also like to give some statistics of the e-commerce market according to Statista and McKinsey (for 2020-2023):
1 93% of B2B buyers prefer to place an order online.
2 72% of B2B customers want to self-service through a personal account.
3 Productivity is 20-30% lower due to communication issues between departments and manual errors.
4 Product availability data is incorrect in 37% of manual updates. This leads to constant customer churn.
The development of a solution for every business should always start with analytics. You should analyze all business processes in detail, find problem areas, and only then start IT development. The solution should not complicate processes, it should automate and simplify them.
AniArt's solution
AniArt team started its work by analyzing.We deeply worked on 6 main areas:
AniArt team started its work by analyzing.We deeply worked on 6 main areas:
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1 How MTI interacts with dealers.
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2 How orders and returns are handled.
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3 What basic functionality dealers need in a B2B portal.
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4 Interaction with the design studio that thought through the UX.
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5 What is the architecture and regulation of interaction with the master system, which is Microsoft Dynamics NAV.
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6 Assessing readiness and compatibility with existing infrastructure to integrate the IT solution.
These 6 areas and should combine into an IT solution that will save the business money by optimizing its fixed costs, as well as significantly improve the process of selection and purchase of goods by wholesalers.
What are the challenges here:
Synchronization of business partners with MTI's existing ERP system (based on Microsoft Dynamics NAV).
High operational costs to support each partner, including staff expansion and increased budget for salaries.
Dealers need a convenient interface for orders. Counterparties are used to convenient personal accounts on large marketplaces that work without fail.
Lack of functionality of shipment order formation based on previously created reserves.
Lack of functionality of reviewing, informing about interim results and results of promotions and bonus programs.
Outdated data on availability of goods in warehouses and impossibility of their operative updating (the reason was that the price lists of goods were updated in Excel and sent to each dealer by e-mail).
Lack of technical resources to work with a large number of dealers and showcases.
Growth of sales to medium and small customers.
Growth in the number of active small and medium-sized customers.
Increased efficiency of MTI sales managers (more clients accompanied).
Expansion of the range of goods offered.
Assessment of opportunities to implement modern analytical tools and business intelligence.
Our team analyzed all business processes, saw the full picture, and proposed to create a comprehensive IT solution that would allow the business to:
Enable dealers to receive prompt and accurate information about products and financial status.
Minimize the cost of integrating new partners.
Create a unified standard of work with product cards
Automate financial reporting.
Create conditions for further scaling and development of the portal.
Ensure security and protection of customer and business partner data.
Enable dealers to receive prompt and accurate information about products and financial status.
Minimize the cost of integrating new partners.
Create a unified standard of work with product cards
Automate financial reporting.
Create conditions for further scaling and development of the portal.
Ensure security and protection of customer and business partner data.
Our task was to create a full-featured distributor web-portal with a functional personal account for each MTI dealer, where it is possible to work with product cards, support unlimited number of companies within dealers and users within.
B2B portal realization for MTI: functionality
Integration of the functionality with MTI's ERP system.
Developed an MVP of a B2B portal to evaluate the efficiency of key processes.
- Full-fledged development. The functionality will be discussed below.
- Further development and support at the first stages.
What modules it was decided to include in the core functionality:
Work with the catalog (availability of goods in warehouses, actual prices, prices of a particular dealer, individual visibility of goods).
Product card.
Shopping cart.
Checkout (payment page).
Order management, returns.
Financial reporting.
User groups (role models).
Marketing programs and promotions.
Administrative panel.
User cabinet with detailed information on orders, reserves, returns, financial information, price lists, service requests, repair history, delivery status, bonus programs, as well as comprehensive ability to manage all processes.
Work with the catalog (availability of goods in warehouses, actual prices, prices of a particular dealer, individual visibility of goods).
Product card.
Shopping cart.
Checkout (payment page).
Order management, returns.
Financial reporting.
User groups (role models).
Marketing programs and promotions.
Administrative panel.
User cabinet with detailed information on orders, reserves, returns, financial information, price lists, service requests, repair history, delivery status, bonus programs, as well as comprehensive ability to manage all processes.
Based on the above requirements, it was decided to implement the B2B portal as a web application with full data synchronization with the master system and partial data storage for fail-safe operation.
Let's consider the functionality.
Let's consider the functionality.
